While the effects of the COVID-19 pandemic are still being felt worldwide, our communities are slowly returning to the pre-COVID “norms” of in-person gatherings, working from the office (at least occasionally), and shaking hands. 

Even as the most obvious signs of the pandemic begin to fade – like masks, empty shelves, and closed schools – we know that community will never be the same. 

The digital economy is growing.

Over the past 20 months we have quickly grown comfortable with advanced digitization. We’ve all experienced remote work or education, telemedicine, autonomous delivery services, contactless payments, and virtual connections. The digital economy is booming and these trends are being amplified. Communities that tap into the digital economy will thrive, while offline communities are sure to dwindle. 

Technology can’t replace connection

In a Pew research study, 72% of Americans say the internet, phones, and technology can’t replace in-person contact. While we’re more comfortable than ever with tech, people still crave community and connection. 

Our connections will become even more meaningful

The pandemic has helped us realize that together, we can drive real change. Community groups across the country have donated, volunteered, served, cared for, and supported one another in unprecedented ways. We realized that when we band together around a common mission, we can really make a difference.

These lasting pandemic symptoms will change the way member groups operate in the future. They’ll need to be both digital and physical, both growth and mission-minded. While 2022 will likely come with its own surprises and challenges, the communities that stay adaptable and connected are sure to weather the ups and downs.